Published On: Tue, Apr 10th, 2012

Fashion Pakistan Week 2012 karachi

KARACHI: It’s been an intense fortnight of fashion with the Showcase having ended last weekend only to herald in Fashion Pakistan Week 2012 this weekend. And while the Showcase made no claims of gaining an edge over other fashion platforms for ‘content’, FP certainly did announce a theme: high street. With FP founding member, the elusive Rubina also known as Bunto Kazmi making a guest appearance to open the week, the council certainly pulled a coup.

In the first two days of Fashion Pakistan Week 2012, one saw an odd mix of traditionally opulent ensembles and pret-savvy collections. While Bunto Kazmi, Umar Sayeed, and Kuki Concepts remained true to classic heritage that belonged more to a bridal platform than a fashion week, Sanam Chaudhri, Maheen Khan, Shehla Chatoor and Next presented collections that could be slotted as high street fashion.

Sanam Chaudhri

A textile graduate of the Indus Valley School of Art and Architecture (IVS), Sanam Chaudhry decided to go the Stella McCartney way and have fun with sporty fashion. The audacity of the collection was best exemplified by her show opener: the sizzling and contentious Mathira. Akin to Pakistan’s sultry siren, the collection was loud, audacious and very much out there with its neon colour palette and gusty ‘devil-may-care’ attitude. Rompers, shift dresses, cat eye sleeves and jumpsuits made Chaudhry’s collection not only fun to watch, but a must-pick for a fashion forward summer.

Maheen Khan

True to her sense of style, Maheen Khan presented an effortlessly chic collection of plain kameezes with gentle frills that was simple yet sensual. Immaculately cut and artlessly constructed, each piece glided on the ramp secure in the knowledge that it needs no embellishment for effect or glory. Khan has the unique ability to give a certain life and movement to the fabric and in garments sans any embellishment.

Bunto Kazmi

While Bunto is widely acclaimed to be the Queen of Couture, her show was very much an extension of herself: restrained and regal. Hence, people who were expecting drum rolls or fireworks at Bunto’s show, were sorely disappointed. A ramp can’t do justice to a brand that prides itself on intricate craftsmanship that requires close appraisal. From classic sherwani front-open coats with aizars in intricate embellishments like vasli and kursi ki jaali, an heirloom of chundhri and fine maroori to a version of the ivory ensemble that Sharmeen Obaid-Chinoy wore to the Oscars, the collection was fit for royalty.

Umar Sayeed

Lauded heavily for his bridals, Sayeed couldn’t resist delving into his signature black, cream and pink colour palette of heavily worked kameezes. He started off with his ‘Umar Sayeed Light’ line that was a showcase of printed palazzos with solid bold flowing shirts in turquoise, fuchsia and plum that could easily be deconstructed as separates for a vibrant spring wardrobe. A jumpsuit with a twisted back in monochrome with hints of yellow was spot on, but throwing in his old pieces from previous bridal collections took away from what could have been a conceptually strong collection.

Pret perfect

Shehla Chatoor

Shehla Chatoor is perhaps the only Pakistani designer to have the foresight to design her own logo and then use it liberally and creatively throughout her pieces. The designer wowed fashionistas with her uber sexy ‘Spring Equinox’ collection that was styled and presented in her signature style: sophisticated yet sexy. While her attempt to showcase her strength as a traditional eastern designer didn’t quite work, her myriad versions of jumpsuits in solids, Mughal print with metal and leather details and the long tunics/dresses cut just right to reveal a long shapely leg, nailed it.

Regal splendour

Kuki Concept

The opening video at Kuki’s show said it all: this was a collection fixated on heritage and what constitutes an heirloom. Drenched in nostalgia, this collection titled ‘Uns’ (love) was constructed entirely in heritage fabric culled from Kuki’s own family. Devoid of embellishments, this line of traditional clothing: rani coats, kaftans, jackets and sherwanis, demonstrated Kuki’s prowess in terms of construction and his ability to create regalia out of an ancient fabric.


Jeans, rolled up trousers, checked shirts, jumpsuit, printed tops and an array of formal men’s suits accessorised with a range of handbags, shoes and hats for your regular Joe and Jane were presented as options for a grueling summer.

Indeed it was the child models, the little girl with a hat, a boy clutching a skateboard, or the cool young stud with aviators who were the highlight of the show. This collection was fashion at its most relevant best and clothing that you could go straight from the show and get off the racks; which is precisely what high street fashion is all about.

Fashion faux pas

Designers that didn’t make a mark were Sanam Agha, Ayesha Hashwani, Pinx, Arsalan Yahseer, Ayesha-Somaya and Tayyab Bombal. While Agha and Hashwani aren’t new to the game, their aesthetics need to be evolved to a point where they can present something unique along with their own sense of design. The rest still need guidance on getting the basics of design and tailoring right.

Published in The Express Tribune, April 10th, 2012.

KARACHI, April 8: Fashionistas came together for Fashion Pakistan Week (FPW) 3 on the opening day (Saturday) with veteran fashion designer Bunto Kazmi opening the day with a pristine 14-piece collection that focused on the timeless elegance of eastern cuts and embellishments.

It was followed by Sanam Chaudhri’s essentially western ensembles titled “Bitten” and shown with an edge and definite attitude. Sanam Agha displayed menswear and women’s wear in multi-textured fabric featuring drop-crotch pants, etc.

Ayesha Farooq Hashwani opened the second half with Luxe Chic that zeroed in on club culture reminiscent of Studio 54 glamour era days with print on white and flowy silhouettes with black-sequined fabric for cocktail dresses also featured in georgettes and embellished with broach jewellery.

Pinx by Pinky showed Goddess Unleashed while Arsalan Yahseer focused on a vibrant colour palette with red and black contrasts and mango yellow in formal and casual suits.

FP CEO and celebrated fashion designer Maheen Khan showed purity in colour, design and cuts by presenting a flawless collection that featured no-nonsense design sensibilities with French chiffon and focused vision with sleek lines at the end of Day One. A black, paneled embroidered vest stood out visibly in the collection.

Fashion Diet is the official supplement partner for FPW3 with make-up and styling by Saba Ansari of Sabs Salon. Textile Development Association of Pakistan CEO Tariq Puri and Sultana Siddqui of Hum TV were presented with token of appreciation by FP Chairperson Shamaeel Ansari on the first day.

Day Two of FPW3 opened with a minute of silence for 135 soldiers who had been trapped in an avalanche in Siachen before Shehla Chatoor put a spectacular collection on the ramp seeped in sophistication and luxury, and comprising cocktail dresses and eastern wear with a modern edge. It featured white and gold combinations along with beige and printed silks, fiery greens, rust, paisley borders and Mughal miniature prints.

Kuki Concepts’ Zahid Khan delved into regal attire with a show reel preceding his ramp show. Maharaja-era inspired menswear and women’s wear featuring banarsi borders with self-worked organza fabric was the sum total of this collection.Designer duo Ayesha Somaya’s Pink Camouflage in various hues of pink offset by floral prints with silver embellishment and jeweled collars, tassels, fabric wisps and multi-layered silhouettes spoke of the design ethic of this particular label.

In the post-break slot on Day Two, the creative director of Fashion Pakistan Council presented token of appreciation to Mahira Khan and Bunto Kazmi for her relentless work in Pakistani fashion.

The British fashion retail brand Next represented by Afifa Hussain and Farrukh Rehman in Pakistan showed smart casuals, office wear along with footwear and accessories. Colourful and spunky kids wear also comprised this segment’s showcase. Tayyab Bombal paid homage to predecessors with his menswear and women’s wear.

Umar Sayeed showed his classic silhouette this time with solid colour long, voluminous shirts with black and white print trimmings worn over print lowers that lent it a superlative look and definite appeal. Dawn

Fashion Pakistan proudly welcomes you to the third Fashion Pakistan Week. Pakistan’s most powerful and influential designers are all under one roof for one week only in Fashion Pakistan Week 3. This is a one in a lifetime experience for all those who appreciate and understand high fashion at its best. Fashion Pakistan Week is ready to show the entire industry and media who the real designers of the fashion industry are. It’s the official fashion event of this year. Fashion Pakistan Week is the country’s first and largest platform providing a much-needed boost to Pakistan’s fledgling fashion industry. This council’s objective is to show the world that the Pakistan fashion industry is a force to be reckoned with and was created to promote and support Pakistani fashion in the global marketplace. As a part of the Council of International Fashion Designers, Fashion Pakistan Week members represent a major segment of the design fraternity working together to encourage, promote and facilitate the development and growth of the fashion industry and make it competitive in international markets by building on relationships with buyers both overseas and domestic, establishing and strengthening ties with foreign designers. Fashion Pakistan Week achieved their first landmark with the huge success of Fashion Pakistan Week 1 and 2. It not only opened new vistas for the council, but also reinforced the council’s trust in the fact that nothing is impossible. It encouraged others to take the plunge and, as a result, Fashion Pakistan Week has sent a recent plethora of fashion weeks in Pakistan. Fashion Pakistan has grown over time, and more and more designers keep joining the platform. This has encouraged the council to set sights higher and provide the impetus to organise another event that is even bigger in proportion to the previous two. At the time of its inception, Fashion Pakistan had some very clear objectives that we strive to fulfil to the best of our capabilities. As a company whose board is democratically elected, by the designer, for the designer, Fashion Pakistan is the fashion fraternity’s representative body. Fashion Pakistan Week’s primary objective is to educate, empower and encourage designers and promote traditional crafts. pakistan today

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