Published On: Thu, Jul 4th, 2013

launched Artsly, a video-based social learning platform, backed by Kima Ventures,

With an increasing number of smartphone apps making their way into the market, brother duo – Muhammad Huzaifa and Muhammad Jehanzaib – recently launched Artsly, a video-based social learning platform,  backed by Kima Ventures, a platform providing funds to support and finance innovative companies, to the tune of $175,000, reported on Wednesday.

Artsly aap video-based social learning platform Kima Ventures, andride 

Aiming at a global audience, Artsly lets you discover learn and share premium art lessons in make-up, music, photography, food, painting and crafts from various instructors in English.

“An artist would upload his paid or free videos lessons on Artsly in any art related category and his lessons would be available to Artsly users,” Huzaifa, Artsly’s CEO, writes on hisblog.

“With Artsly we want to build a community of artists and learners who deeply care about learning new artistic skills. And of course key to its success would be high quality video lessons,” he continued.

This is not their first initiative. Earlier, the sibling entrepreneurs had introduced iKnowl, a mobile app striving to make education accessible and entertaining. However, after 6 months of iKnowl’s release, Huzaifa realised that it’s going to fail and discarded the product, only to start working on his next venture, Artsly.

“Our initial product idea was released in early January and with little or no marketing in just four weeks we were able to secure 1,400 beta signups and 1,600 Facebook Likes. This doesn’t guarantee that Artsly would be successful but it does tell that artists and learners are interested in such a platform,” he claims in his blog.

The CEO of Artsly said that unlike their competitors Lynda, Team Treehouse, Udemy etc, who target male audiences, their product reaches out to women because “they are most active on YouTube and other content channels”.

Just five months after the launch of the product, the duo published their iPad app. The team is working on releasing their Android and iPhone apps soon.



Artsly offers short video lessons in arts and crafts. Artsly is a community of artists and learners where you can find hundreds of video-based lessons in photography, dancing, music, makeup, painting, food decoration and many other categories.

Artsly, the app for your artistic desires, curates new lessons daily from top artists. These artists have a passion to deliver best quality video lessons to the community.

Our only goal at Artsly is to delight you with quality content that lets you follow your artistic passions.

All video lessons at Artsly are entertaining and engaging and the overall experience is optimized for iPad.

You can create and manage list of your favorite video lessons and can access them anytime & anywhere.

Download Artsly and start discovering, learning and sharing video lessons hand made by Artsly’s community.

We are continuously working to make your experience at Artsly even better, more engaging and entertaining. Let us know if you have any idea, feature request or how we can improve Artsly at

Artsly-online-learning-app Artsly aap video-based social learning platform Kima Ventures,

About the Author